Atoms / Library
75 published atoms, grouped by topic. Each one is assembled for the right visitor at the right moment.
Also available as machine-readable JSON for LLMs and agents: /api/content
Your site gets its own llms.txt built from your content
AI assistants are increasingly the first step in a buyer's research journey. When someone asks ChatGPT or Perplexity to recommend a tool, th…
Visitor journeys now show which atoms were seen at every step
Spectare now connects the full page journey a visitor took with the specific content atoms they saw along the way. When a visitor converts, …
See which personalisation components are actually reaching visitors
The Spectare admin audit page now includes a Component Spread panel showing exactly which of the nine personalisation components are renderi…
See exactly what Spectare personalised and why
Spectare now includes a visitor-facing transparency overlay that shows anyone on your site exactly what has been personalised for them and w…
Spectare now recognises when a visitor is checking whether it fits their setup
Spectare has added a dedicated intent type for visitors who are checking whether the platform suits their stack, team, or use case. Previous…
Preview what any persona sees before a single visitor arrives
The Spectare admin includes a Persona tab on the preview page. Choose an audience, a funnel stage, and a content type, and you instantly see…
See whether a winning variant is real or just ahead by chance
The Spectare admin now includes a Confidence page that tells you whether the leading variant in each audience and funnel segment is a genuin…
See exactly what is warm in the content cache from the atoms admin
The Spectare atoms admin includes a Cache Status panel that gives you a live snapshot of which content is currently warm across your workspa…
Analytics shows live serving counters alongside performance data
The Spectare analytics API response includes live serving counters that reflect how often each atom and component combination is actively be…
Warm your site before the first visitor arrives after a deploy
Spectare now pre-warms the AI classification step as well. When you trigger a warmup, the platform runs a real AI classification for each of…
Control how much of your traffic Spectare uses to experiment
Spectare gives you direct control over how much of your traffic is used for active experimentation. Inside Settings, the Experimentation sec…
Silent intent detection plus explicit visitor input
Spectare works out who each visitor is the moment they arrive, without asking anything. It reads the referrer, UTM parameters, the page they…
Dynamic at the speed of static with instant warmup after every deploy
Spectare has two caches, checked in turn, and both are held for seven days. On a warm request the visitor's classification is served from a …
What is Spectare
Most websites show every visitor the same page. A first-time visitor curious about your product sees the same thing as a buyer who has alrea…
One platform for every brand your team manages
Spectare is built for teams running more than one website. Each brand gets its own workspace with separate content atoms, users, and billing…
Add 1:1 personalisation to your service menu
Personalising a website for each visitor used to need a data team and a testing budget, so most agencies could not offer it. Spectare gives …
Works on whatever stack your client already runs
WordPress, Next.js, or a plain script tag: Spectare drops into the client's existing site without a rebuild or a migration. It sits alongsid…
Install once, hand the keys to the client team
Spectare separates the developer's job from the marketer's. Your team sets up the integration and the atom library; the client's marketers t…
No page-per-variant to maintain, per client
The old way to personalise is to build and maintain a separate page for every audience, which multiplies the work with every client you take…
Show each client which content actually converted
Spectare records which atom, which component, and which journey led to each conversion. In a review you can point to the exact content that …
Brand-safe for every client you represent
Spectare never invents claims. Testimonials are shown word for word from the client's own content, statistics are pulled from what they wrot…
What's working analytics on every plan from day one
The analytics dashboard in Spectare is now available to every workspace, including Trial and Free accounts, from the moment you sign up. You…
Launch a client campaign without an engineering ticket
A new audience or a new message is a content change in Spectare, not a development sprint. The client's marketers add atoms and the personal…
Hero zones always fill with a CTA whether you upload an image or not
Spectare now guarantees that your hero zone always carries a call-to-action, regardless of whether you have uploaded a hero image. When a he…
Multiple audiences can be selected per atom
A marketer can assign multiple audiences to an atom. This allows the intent classification to accept any segment name you define. A retail …
Control exactly which components appear on every page
Spectare now lets you decide exactly which content components are allowed to appear on your site, and you can now narrow or widen that contr…
Conversion attribution shows which content atoms actually converted
Most personalisation tools tell you which page variant won. Spectare now tells you which specific pieces of content drove the conversion, no…
Spectare discovers your best page layouts automatically
Spectare treats the arrangement of components on a page as a separate variable from the content inside them. Your atoms stay exactly as you …
Content atoms and how your words reach the visitor
An atom is a focused piece of content with a single job: explain one feature or answer one question. Each atom carries metadata about which …
The WordPress block that shows different content to every visitor
The Spectare Zone block is a native Gutenberg block. Find it in the block inserter, drag it onto any page, choose the zone name, and publish…
Personalised content arrives in the HTML with no client JavaScript
Adobe Target, Dynamic Yield, and most other personalisation platforms default to the same delivery model: a JavaScript snippet runs after th…
Drop Spectare into any existing page without adding wrapper elements
Spectare now fills your existing HTML elements directly. Add a data-spectare-target attribute to any heading, paragraph, or anchor you alrea…
How the Spectare REST API flow works end to end
The Spectare API follows a three-step flow: qualify, assemble, and convert. POST to /api/qualify/{orgSlug} with a summary string describing …
Returning visitors always see something new
When a visitor browses more than one page in the same session, Spectare automatically avoids repeating the same content assembly. Rather tha…
Write copy in your own voice not ours
Spectare writes and assembles content on your behalf, but your brand has a voice that is entirely its own. Brand Voice lets you set a plain-…
Brand voice control
Spectare lets you define exactly how Claude should write. Set your brand voice once in Settings and it applies to every headline and CTA Cla…
Presentation experimentation
Spectare tests different atom arrangements automatically. Set an exploration rate in Settings and a share of visitors will see an experiment…
Every visitor gets a different experience
Most websites show every visitor the same thing. A product marketer lands on your homepage and gets the same experience as a software engine…
React and Next.js integration with PersonalisedSection
For React and Next.js teams, the @spectare-personalisation/react package exports PersonalisedSection and ComponentRenderer. Drop Personalise…
Images, text, and CTAs assembled independently, then optimised together
Spectare treats images and text as separate, interchangeable modules. When a visitor arrives, the engine independently selects the best text…
One landing page that speaks to every campaign audience
When you run campaigns to different audiences (developers, marketing managers, startup founders), you normally need a separate landing page …
Launch a personalised campaign without involving engineering
With most personalisation tools, adding a new audience variant means a ticket to engineering, a new page in the CMS, and a two-week wait. Sp…
Run personalisation across all your client sites from one platform
Each client gets their own Spectare workspace: separate atoms, separate audience segments, and separate analytics. Your team has access to a…
Spectare works inside your agents
If your product includes an AI assistant, chatbot, or agentic workflow, Spectare can be added as a native tool. Any agent that supports the …
Every session re-qualifies from scratch
Client-side personalisation re-qualifies on every session, so a returning visitor is always treated as a fresh signal. Campaign visitors a…
Visitor qualification stores patterns, not visitors
During visitor qualification, traits are derived from the signal pattern itself, not from any visitor identifier. If two visitors arrive wi…
Every conversion event teaches Spectare what works
Spectare brings real conversion history into every page assembly decision. When the AI selects which content atoms to show a visitor, it wei…
What are default atoms and when are they shown
Default atoms are the content Spectare shows when a visitor arrives with no detectable intent signals: no UTM parameters, no referrer URL, n…
What happens if Spectare is unavailable or your plan limit is reached
Spectare is hosted on Google Cloud Run with automatic scaling and no cold-start delays. If it is ever unreachable, your site falls back grac…
Do we have to rebuild the client website?
No. Spectare personalises the pages your client already has. It slots into existing markup through zones or a script tag, so there is no re-…
Who owns the content, the agency or the client?
Either, and you choose per engagement. Your team can build the atom library and hand it over, or run it on the client's behalf as part of a …
Spectare caches signal patterns, visitor identity is never stored
Visitor identity is never stored. Session signals such as referrer URL, UTM parameters, and page context are used to classify intent and the…
How Spectare works, for developers
The how-it-works page covers the full request flow: how visitor signals are collected, how intent is classified, how atoms are selected from…
Does Spectare work on WordPress, Shopify, and non-React sites?
WordPress is fully supported. Install the Spectare plugin, which adds the tracking script to your header automatically and unlocks the Spect…
Experimentation questions answered
**Does experimentation affect every visitor?** Only the proportion you set. If exploration rate is 10%, nine in ten visitors see the proven…
How Spectare selects and organises images for each layout
Spectare uses a multi-armed bandit algorithm to select images. Each image in your library can be tagged with audience affinities and buying-…
Will Spectare work with our UTM parameters?
Yes. Spectare reads UTM source, medium, campaign, and term automatically when a visitor arrives. You do not need to configure anything. A v…
Does the Spectare WordPress plugin work with caching plugins?
Yes. Spectare fills slots via JavaScript after the page loads, so it is unaffected by page caching. WP Rocket, W3 Total Cache, WP Super Cach…
Spectare vs A/B testing
A/B testing splits your traffic between two page variants and waits weeks for a statistically significant result. You learn which version wo…
Why a CMS alone is not enough for personalisation
A CMS stores your content and serves it on request. You decide what goes on each page, and every visitor sees the same thing. That is the ri…
From signup to live in one afternoon
Create your workspace at spectare.ai in under a minute. Write your first content atoms in the admin UI, or import them straight from an exis…
Using Spectare on WordPress with Zone blocks and client-side slots
Install the Spectare plugin by downloading it from spectare.ai and uploading it via Plugins, Add New, Upload in your WordPress admin. Activa…
Four ways to use Spectare, matched to your setup
The WordPress plugin works on all plans and is the fastest path for WordPress sites. Install it from your WordPress admin, add your workspac…
Set up conversion goals and track revenue in Spectare
Open the Spectare admin, go to Settings, and select the Tracking tab. Click Add goal to create your first conversion goal. Give it a name th…
How to trigger the visitor x-ray overlay on personalised pages
The visitor x-ray overlay is mounted on every personalised page in Spectare and activated by adding ?xray=1 to the URL. No code changes are …
How an agency rolls Spectare out on a client site
A developer installs the plugin or the script tag once and connects the client's atom library. From that point the client's marketing team w…
Set your Primary CTA URL once and reach every stage of the funnel
Open Workspace Settings in your Spectare admin and scroll to the Primary CTA URL field. Paste the destination you want every CTA button to p…
Getting started with Spectare: guides for marketers and developers
Spectare now provides dedicated guides to help you get started quickly, whether you are managing content or integrating the platform into yo…
How Spectare works
Every visitor gets a personalised experience built from the same source material. When someone arrives, Spectare classifies their intent fro…
How true SSR personalisation works in a Next.js app
The Spectare SSR path for Next.js has two layers: a server-side data fetch and a conditional render that switches between true SSR and a cli…
How to write your brand voice instruction
Go to Settings > Workspace and find the Brand voice field. Write a short paragraph Claude will treat as a standing instruction. **What to i…
How Spectare learns over time
Spectare personalises from the first visitor. It learns from every visit after. **The loop** 1. A visitor arrives. Spectare classifies the…
Add Spectare to a client WordPress site in 30 minutes
Download the Spectare plugin zip from spectare.ai. In the client's WordPress admin, go to Plugins, Add New, Upload Plugin, and install it. A…
Spectare API reference: endpoints, types, and error handling
The Spectare API documentation at spectare.ai/docs is now a complete technical reference for developers integrating the platform. Every endp…