Atoms / Library
120 published atoms, grouped by topic. Each one is assembled for the right visitor at the right moment.
Also available as machine-readable JSON for LLMs and agents: /api/content
See exactly what Spectare personalised and why
Spectare has a visitor-facing transparency overlay that shows anyone on your site exactly what has been personalised for them and why. A flo…
You write each audience their own version, once
A venue homepage has to work for a family, a school group and a member at once, and writing for all three at once usually means writing for …
It reads why each visitor came
Your visitors arrive already sorted by why they came. One clicked a half-term family offer. One searched for group rates. One followed a mem…
Role-driven assembly now dresses each card to match its argument
When atoms carry a rhetorical role, Spectare now does two things with it: it orders the page as a structured argument and it dresses each ca…
Each Workspace Has Its Own ChatGPT Connector
Each workspace in Spectare has a dedicated, personal connector link you can give directly to ChatGPT. Open Settings, then Apps, paste in you…
Unanswered Visitor Questions Appear Verbatim in Your Gaps Feed
When a visitor types a question into Spectare's ask surface and the library answers it weakly, that question appears verbatim in the Gaps ca…
Ask a question and watch the page assemble right here
The homepage hero holds a live question input. Type any question about Spectare, and a personalised page assembles directly beneath it, in t…
Consistent Personalisation Across Every Page of Your Site
Spectare delivers server-rendered personalisation across your entire site: your homepage, your feature and product pages, your comparison an…
Free 14-day trial with no card required
Getting started with Spectare does not require a Google or GitHub account. You can create a workspace using any email address and a password…
A starter library from your website in four fields
When you create a Spectare workspace, you can provide your existing website URL and Spectare will read your real content and turn it into dr…
The answer where the question is asked
A growing share of buying research never touches your website. Someone asks an assistant what tools exist, what they cost, and which one fit…
Install Spectare directly from the WordPress plugin directory
Everything Spectare does on WordPress travels through one plugin, and the plugin is now in the official WordPress plugin directory. Go to Pl…
Spectare works inside your agents with three MCP tools
If your product includes an AI assistant, chatbot, or agentic workflow, Spectare can be added as a native tool. Any agent that supports the …
Give one atom per page a visual lift with the emphasis toggle
Every atom on an assembled page competes for a visitor's attention, and sometimes you know which one should win. The atom editor now has an …
Your content becomes machine-readable on publish
Spectare handles machine readability automatically. The moment you publish an atom, it becomes part of a clean, structured content feed that…
AI assistants can send visitors to your best content
When an AI assistant wants to send a user to your site, it can ask Spectare what page would be most relevant for that specific person. Spect…
AI assistants need your readable content
More of your buyers start their research by asking an AI assistant rather than typing into a search engine. When that happens, the assistant…
Silent intent detection plus explicit visitor input
Spectare works out who each visitor is the moment they arrive, without asking anything. It reads the referrer, UTM parameters, the page they…
Editing an atom restarts the evidence window from scratch
Spectare holds every variant's conversion rate as a confidence interval rather than a single number, and names a winner only when the interv…
Conversions credit every atom in the journey not just the last page
When a visitor browses three pages before converting, the content that caught their attention on page one has always done real work. Until n…
Exploration rate starts adaptive and greys out in learning mode
The exploration rate slider in Workspace Settings has always accepted 0, but the label used to say 'Off', which was wrong. Setting the rate …
What's Working ranks variants by shrunk rate not raw conversion rate
The What's Working panel in the Spectare admin shows you which content variants are performing across your audiences and funnel stages. The …
Images and text now explore and exploit as one treatment
Spectare uses a multi-armed bandit algorithm to select images. Each image in your library can be tagged with audience affinities and buying-…
Headless delivery and zone-aware assembly work together
Spectare now surfaces two related capabilities on its features page: headless delivery and zone-aware assembly. Headless means the assembly …
Announcement atoms are now listed on the atoms page
The announcement atom type is now part of the documented atom library on the Spectare atoms page, alongside feature, pricing, case-study, fa…
Browse every component live in the product nav
The Spectare component library is now a first-class destination in the Product menu. Previously it was only reachable through the demo landi…
This page was chosen for you
Spectare runs on Spectare. The site you are reading is a customer of the product it sells, and the sections that vary on it are filled the s…
Conversions credit the content shown
Owning a website commercially means being asked what it did this quarter, and most analytics answer a slightly different question. You can s…
Atom types match your industry
Spectare ships with a default set of seven atom types and three funnel stages tuned for B2B and SaaS sites. If your organisation is in retai…
Preview any persona's page
The Spectare admin includes a Persona tab on the preview page. Choose an audience, a funnel stage, and a content type, and you instantly see…
One landing page, every campaign
When you run campaigns to different audiences (developers, marketing managers, startup founders), you normally need a separate landing page …
No wrapper elements required
Spectare now fills your existing HTML elements directly. Add a data-spectare-target attribute to any heading, paragraph, or anchor you alrea…
Dynamic at static speed
Spectare answers repeat visitors from cache. Once an intent pattern has been assembled, everyone who arrives the same way is served the stor…
Exploration favours the rarer hero
Spectare tests different atom arrangements automatically. Set an exploration rate in Settings and a share of visitors will see an experiment…
Spectare discovers your best page layouts automatically
Spectare treats the arrangement of components on a page as a separate variable from the content inside them. Your atoms stay exactly as you …
Audit your library in admin
The Spectare admin includes a set of library management tools that help you keep your content performing well over time. The Library audit g…
Component eligibility at a glance
Spectare now lets you decide exactly which content components are allowed to appear on your site, and you can narrow or widen that control b…
When visitors check for fit
Spectare has added a dedicated intent type for visitors who are checking whether the platform suits their stack, team, or use case. Previous…
The returning visitor log
When a returning visitor arrives, Spectare reads a visit log stored in their browser localStorage and passes it to the classifier as a signa…
What changes when your website answers people individually
Your website says one thing to everyone. That is not a design failure, it is arithmetic: one page, many audiences, and whoever writes it has…
A product page per shopper
Two people open the same product page for completely different reasons. One is buying a present and cares whether it arrives wrapped and in …
Launch a personalised campaign without involving engineering
With most personalisation tools, adding a new audience variant means a ticket to engineering, a new page in the CMS, and a two-week wait. Sp…
The REST API flow
The Spectare API follows a three-step flow: qualify, assemble, and convert. POST to /api/qualify/{orgSlug} with a summary string describing …
Your homepage treats everyone alike
A venue has audiences that want genuinely different things from the same page. A family with young children needs to know about the trail, t…
Every visitor gets a different experience
Most websites show every visitor the same thing. A product marketer lands on your homepage and gets the same experience as a software engine…
Every session re-qualifies from scratch
Client-side personalisation re-qualifies on every session, so a returning visitor is always treated as a fresh signal. Campaign visitors a…
Visitor qualification stores patterns, not visitors
During visitor qualification, traits are derived from the signal pattern itself, not from any visitor identifier. If two visitors arrive wi…
Images, text and CTAs optimised together
Spectare treats images and text as separate, interchangeable modules. When a visitor arrives, the engine independently selects the best text…
Hero zones never render empty
Spectare now guarantees that your hero zone always carries a call-to-action, regardless of whether you have uploaded a hero image. When a he…
Conversion attribution shows which content atoms actually converted
Most personalisation tools tell you which page variant won. Spectare tells you which specific pieces of content drove the conversion, not ju…
Brand voice control
Spectare lets you define exactly how Spectare's AI should write. Set your brand voice once in Settings and it applies to every headline and …
Write copy in your own voice not ours
Spectare writes and assembles content on your behalf, but your brand has a voice that is entirely its own. Brand Voice lets you set a plain-…
Your own llms.txt as a structured entry point
When an AI assistant reads your site, it does not browse fifty pages the way a person would. It fetches what looks like a map, then follows …
Install once, hand over the keys
Spectare separates the developer's job from the marketer's. Your team sets up the integration and the atom library; the client's marketers t…
One brand colour everywhere
The React package now accepts an accent prop on ComponentRenderer, PersonalisedSection, and the server renderer. Pass a single hex value and…
The block that adapts per visitor
The Spectare Zone block is a native Gutenberg block. Find it in the block inserter, drag it onto any page, choose the zone name, and publish…
Patterns cached, people never
Visitor identity is never stored. Session signals such as referrer URL, UTM parameters, and the page they landed on are used to classify int…
Every conversion event teaches Spectare what works
Spectare brings real conversion history into every page assembly decision. When the AI selects which content atoms to show a visitor, it wei…
Every client site, one platform
Each client gets their own Spectare workspace: separate atoms, separate audience segments, and separate analytics. Your team has access to a…
See which personalisation components are actually reaching visitors
The Spectare admin audit page has a Component Spread panel showing exactly which personalisation components are rendering for real visitors.…
Multiple audiences can be selected per atom
A marketer can assign multiple audiences to an atom. This allows the intent classification to accept any segment name you define. A retail …
No page-per-variant to maintain, per client
The old way to personalise is to build and maintain a separate page for every audience, which multiplies the work with every client you take…
Your library as clean JSON
Spectare exposes every published atom as clean JSON at GET /api/content. A bare request with no credentials returns the Spectare library. A …
Show each client which content actually converted
Spectare records which atom, which component, and which journey led to each conversion. In a review you can point to the exact content that …
One platform for every brand your team manages
Spectare is built for teams running more than one website. Each brand gets its own workspace with separate content atoms, users, and billing…
Works on whatever stack your client already runs
WordPress, Next.js, or a plain script tag: Spectare drops into the client's existing site without a rebuild or a migration. It sits alongsid…
What is Spectare
Most websites show every visitor the same page. A first-time visitor curious about your product sees the same thing as a buyer who has alrea…
Analytics shows live serving counters alongside performance data
The Spectare analytics API response includes live serving counters that reflect how often each atom and component combination is actively be…
Warm one audience, not the grid
The Spectare cache warm endpoint now accepts an audience parameter. Pass a single segment name or an array of names and the warmer builds on…