0
Variant pages to maintain
The old way to personalise is to build and maintain a separate page for every audience, which multiplies the work with every client you take on. Spectare keeps one atom library per client and assembles the right page per visitor at request time. As you add clients you add libraries, not a combinatorial pile of variant pages.
This is one atom from the Spectare content library. Spectare assembles the right atoms for each visitor in real time, based on who they are and how they arrived.