For theatres, museums and attractions
A family, a school group and someone booking an accessible performance all see the same homepage.
One homepage cannot answer all three. Spectare is a WordPress plugin that lets the parts you choose adapt to whoever is reading, drawing only on content you have written and approved.
See it for yourself: turn on the x-ray to outline what was personalised for you on this page and the signals that were read.
Ask it
Northgate Playhouse is a fictional venue running on Spectare. Ask its site anything, the way a visitor would, and watch a page assemble from the venue’s own content.
What you stay in control of
Where it can change
You place the blocks, on the pages you pick. Everything else is untouched, and your theme still controls how it all looks.
What it can say
Only content you have written or approved. Everything arrives as a draft for review, so nothing reaches a visitor unread.
When it changes
Publishing needs no developer. Approve a change and it flows out on its own: instantly for most placements, within the hour everywhere. A change to your access information never waits on anyone.
- ✓
Launch new audience variants without engineering
Write an atom, tag it, publish, live in seconds
- ✓
Preview any persona's page before it goes live
Choose an audience, stage and content type in the admin
- ✓
Dedicated intent handling for fit-checking visitors
No more generic content for people evaluating the platform
- ✓
Every client or venue gets an isolated workspace
Separate atoms, segments and analytics per site
From: Every client site, one platform, Launch a personalised campaign without involving engineering, When visitors check for fit, Preview any persona's page
Does personalisation ever hide our access information?
No, and this is worth being precise about because it is the right thing to ask.
Read more →Why it suits a venue
You do not start from a blank page. Spectare reads the pages you have already published and drafts a starting library, each draft naming the page and line it came from.
It learns from what actually sells tickets. Ticket orders and booking clicks report themselves, and the combinations that convert get shown more often. No reports to read.
No visitor profiles. Intent is read fresh from each visit and nothing about a person is stored on any server. The only memory is a short page history kept in the visitor's own browser, so there is no profile database to secure.
How it goes live
- 01
Install the plugin
Upload, activate, paste in your workspace name. Five steps and no code.
- 02
Import your pages
Settings, then Spectare Import. Tick the pages worth using and they arrive as drafts.
- 03
Drop in a block
Open the block inserter, add a Spectare Slot where the page should adapt, and publish.
- 04
It starts learning
Orders, enquiries and booking clicks report themselves, and the combinations that convert get shown more often.
Plans
Most venues start on the free trial and stay on Starter. Charitable trusts, get in touch: we would rather you spent the money on the programme.
Trial
$0
for 14 days
Starter
$19
/month
Pro
$79
/month
Enterprise
Custom
Want to see it running on your own site?
Send me your URL and I will show you what your visitors would see. No pitch deck, no sales team, just me.