For theatres, museums and attractions
A family, a school group and someone booking an accessible performance all see the same homepage.
Spectare is a WordPress plugin that fixes that. You choose the spots on the page where the wording can change. Spectare chooses what goes in them for each visitor, drawing only on content you have written and approved.
Try it
Pick who just arrived and watch the same page answer them differently.
planning a day out with children, cares about age suitability, facilities and total cost
Half term at the Northgate: shows the whole family can sit through
The Snow Queen, ages 5 and up
Ninety minutes with an interval, so nobody has to sit still for too long. Relaxed performances on the Wednesday and Saturday morning if your child would rather not sit in the dark.
See half term dates →Before you set off
Buggy storage next to the cloakroom, baby changing on both levels, and a cafe that will warm a bottle. Car park is a four minute walk and free after six.
Plan your visit →The amber blocks are the only parts that change. Everything else is the venue’s own page, untouched. Northgate Playhouse is a fictional venue and its content is written for this demo.
What you stay in control of
Where it can change
You place the blocks, on the pages you pick. Everything else is untouched, and your theme still controls how it all looks.
What it can say
Only content you have written or approved. Everything arrives as a draft for review, so nothing reaches a visitor unread.
When it changes
Publishing is instant. No deploy and no cache to clear, so a change to your access information never waits on a developer.
Why it suits a venue
You do not start from a blank page. Spectare reads the pages you have already published and drafts a starting library from them. Each draft names the page it came from and the line it was based on, so you can check it in seconds.
It learns from what actually sells tickets. Every completed booking tells Spectare which combinations were in front of the visitor. The ones that convert get shown more often, without you reading a report.
No cookies and no visitor profiles. Intent is read fresh from each session and never stored against a person, so there is nothing extra to disclose and no new consent to collect.
How it goes live
- 01
Install the plugin
Upload, activate, paste in your workspace name. Five steps and no code.
- 02
Import your pages
Settings, then Spectare Import. Tick the pages worth using and they arrive as drafts.
- 03
Drop in a block
Open the block inserter, add a Spectare Slot where the page should adapt, and publish.
- 04
It starts learning
Every booking tells Spectare which combinations worked.
Plans
Most venues start on the free trial and stay on Starter. Charitable trusts, get in touch: we would rather you spent the money on the programme.
Trial
$0
for 14 days
Starter
$19
/month
Pro
$79
/month
Enterprise
Custom
Want to see it running on your own site?
Send me your URL and I will show you what your visitors would see. No pitch deck, no sales team, just me.