Features
Three capability areas, one system, one script tag.
Spectare reads intent from referrer, UTM signals, and page context, then builds a unique content experience in real time, no code, no variants to maintain.
From: What is Spectare, Every visitor gets a different experience
AI engine
Claude classifies every visit, assembles the right content, and writes in your voice. On every admin action it drafts, reviews, and flags gaps in your atom library.
Analytics
Spectare experiments automatically. A configurable share of visitors see a new arrangement. Once enough signal is collected, you see which presentation converts best for each audience.
Agents
Prospects increasingly ask an assistant before they visit a website. Spectare gives ChatGPT and its peers a page assembled for the person asking, rendered inside the conversation, from the same content brain as your site.
Integration
One script tag for any site. A WordPress plugin for WordPress. A Next.js SSR path for zero-flicker server-side delivery. A direct REST API for custom integrations.
The learning loop
Spectare tests different presentations automatically and feeds the winners back into assembly. Your content never changes; only the arrangement is tested.
Content model
Focused, single-purpose content blocks. Feature descriptions, FAQ answers, pricing breakdowns. Write once, assembled differently for every visitor.
Spectare brings real conversion history into every page assembly decision. When the AI selects which content atoms to show a visitor, it weighs which atoms have actually converted for visitors with the same audience type and buying stage in past sessions. Content that has a proven track record of driving action is ranked higher for similar future visitors.
Every conversion event you record tells Spectare which atoms and images were shown during that session. This data feeds directly into the assembly algorithm, so the system gets more accurate the more traffic your site receives. Early on, Spectare relies more heavily on semantic similarity to match content. Over time, conversion history becomes the dominant signal for well-trafficked audience and stage combinations.
The result is a personalisation system that continuously improves without any manual tuning. You write the atoms. Spectare learns which ones work for which visitors and adjusts every future assembly accordingly.
Spectare personalises from the first visitor and learns from every visit after, feeding converting atoms and arrangements back into each new assembly.
Read more →Ready to see it in action?