Features
Three capability areas, one system, one script tag.
No developer tickets, no new landing pages, just atoms you write and Spectare assembles.
From: What is Spectare, Every visitor gets a different experience
AI engine
Claude classifies every visit, assembles the right content, and writes in your voice. On every admin action it drafts, reviews, and flags gaps in your atom library.
Analytics
Spectare experiments automatically. A configurable share of visitors see a new arrangement. Once enough signal is collected, you see which presentation converts best for each audience.
Agents
Prospects increasingly ask an assistant before they visit a website. Spectare gives ChatGPT and its peers a page assembled for the person asking, rendered inside the conversation, from the same content brain as your site.
Integration
One script tag for any site. A WordPress plugin for WordPress. A Next.js SSR path for zero-flicker server-side delivery. A direct REST API for custom integrations.
The learning loop
Spectare tests different presentations automatically and feeds the winners back into assembly. Your content never changes; only the arrangement is tested.
Content model
Focused, single-purpose content blocks. Feature descriptions, FAQ answers, pricing breakdowns. Write once, assembled differently for every visitor.
Assembled for you
With most personalisation tools, adding a new audience variant means a ticket to engineering, a new page in the CMS, and a two-week wait. Spectare removes that dependency entirely.
You write a new atom, give it a title, write the content, tag it with the audience and intent keywords, and publish.
Spectare starts matching it to visitors immediately. No deploy. No code change. No pull request.
You integrate Spectare once: one script tag. Everything after that is in your hands. New product launch? Write an atom. New campaign angle? Write an atom. Seasonal offer? Write an atom.
The engineering team stays focused on the product. You stay focused on messaging.
From: Launch a personalised campaign without involving engineering
Visitor arrives and gets classified by intent
Referrer, UTM, and page context read automatically
Spectare assembles a personalised page
From the atoms you have already written
Conversions are recorded per atom and arrangement
Every outcome becomes a signal
Winning atoms get weighted higher next time
For similar audience and stage visitors
The loop repeats and keeps improving
No manual retraining needed
The how-it-works page covers the full request flow: how visitor signals are collected, how intent is classified, how atoms are selected from your library, and how the assembled page is cached and delivered.
Read more →Ready to see it in action?