Personalisation for the AI era. Humans and agents alike.

Every visitor gets
the right answer, built for them.

Buyers increasingly research with AI, and agents increasingly do the visiting. Spectare turns your messaging into one structured content library that answers both: a page assembled in real time for each person, and clean, current, machine-readable content for the agents doing the research.
No segments, no stored profiles, no training period. Works from visitor one.

Tell us what you’re looking for and watch Spectare personalise this in real time.

Content assembled for you based on how you arrived.

Built on Claude

Automate, ship, learn

Classification, brand voice, assembly, experimentation, and quality review: all automated.

Intent classified on every visit

All plans

Spectare reads referrer, UTM params, and page context on every visit and classifies intent with Claude in real time. No training period, no historical data. Accurate from visitor one.

Brand voice control

All plans

Write once how Claude should sound: direct, formal, conversational, technical. Claude applies your instructions when writing headlines and CTAs in hero and image components. Every visitor, same voice.

Learns from every conversion

All plans

Set an exploration rate and Spectare tests atom arrangements and images on a share of visitors. Every conversion feeds the result back into ranking alongside semantic similarity, so assembly gets more precise with each visit.

Draft atoms in 30 seconds

Pro

Describe the atom you need. Claude generates the title, content, audience, stage, and tags. You review and save. The bottleneck moves from writing to editing.

AI analytics insights

Pro

Natural language summaries of conversion and assembly performance, surfaced in the analytics dashboard. See what is working without building a report.

Atoms reviewed before they go live

All plans

When you submit an atom, Spectare checks it for style violations, missing stats, and metadata gaps automatically. Issues surface inline on the atom list without opening the editor.

Three lines of code

The simplest personalisation you’ve ever shipped

No SDK to configure. No segments to define. No training data to collect. Drop in the script, mark your content slots, and Spectare handles the rest. Your existing design, personalised from the first visitor.

Works with WordPress, Webflow, Shopify, Next.js and anything that runs JavaScript
index.html
<!-- 1. Drop in the script -->
<script
  src="https://spectare.ai/spectare.js"
  data-org="your-org-slug"
></script>

<!-- 2. Add slots wherever you want personalised content -->
<div data-spectare-slot="primary"></div>
<div data-spectare-slot="supporting"></div>

<!-- 3. Set your conversion URL in Settings. Fires automatically. -->
<!-- Or call spectare('conversion') manually on any page -->

Segmentation

Sorts visitors into a handful of predefined buckets. Everyone in a bucket gets the same experience, decided in advance.

Assembly

Reads this visitor’s signals in the moment and assembles their page from your content library. Every visit is its own decision.

How it works

No configuration. No segments. No training data. Works from visitor one, learns from every visit after.

01

Drop in the script

One script tag (or the WordPress plugin). Spectare reads referrer, UTM params, and page context silently, with no forms and no questions asked of your visitors.

02

Intent classified

Spectare classifies the visitor's intent in real time using Claude. No training period, no historical data required. Works on day one.

03

Experience delivered, fast or instant

New intent patterns stream progressively into your slots in under 200ms. Recognised patterns arrive inlined in the HTML itself, with zero API calls and no flash of generic content.

04

Gets better with every visit

Every conversion tells Spectare what worked. Assemblies that convert rise. Arrangements are tested automatically at your chosen exploration rate. The more visits, the more precisely Spectare selects.

Analytics

See what’s converting, not just what’s live

Set a conversion URL or call one line of code. Spectare records which atoms and image every converting visitor saw, builds a co-conversion graph of what performs together, and feeds it straight back into ranking.

Pro plans get natural language summaries of performance and content gap detection in the dashboard, no reporting setup required.

See analytics →

Co-conversion graph

Intent classification feature
co-converts with
How Spectare works

87 co-conversions

Pricing: Pro plan
co-converts with
AI drafting FAQ

74 co-conversions

Rebuilt nightly from 90 days of conversion data

Built for production

Everything you need to personalise at scale, without the complexity.

Works on any platform

Script tag, WordPress plugin, or Next.js SSR hook. Drop it into WordPress, Webflow, Shopify, or anything that runs JavaScript.

Conversion tracking built in

Set a URL or call one line of code. Every conversion is recorded against the atoms and image the visitor saw, no separate analytics setup required.

Accurate from visitor one

No training period, no historical data. Spectare uses Claude to classify intent in real time, so personalisation works on day one, not after weeks of traffic collection.

Privacy-first

No cookies, no visitor profiles. Intent is classified fresh each session from page signals, never stored against a person.

Atom-based content model

Write focused, reusable content blocks. Update once and every assembled experience stays current, no republishing required.

Dynamic at the speed of static

Recognised intent patterns are inlined into the HTML before JavaScript runs, with zero API calls and no flash. New patterns stream progressively, first section in under 150ms.

Simple pricing

14-day trial, no credit card. Upgrade when you're ready.

Trial

$0 for 14 days

  • 50 AI personalizations / month
  • 50 content atoms
  • Brand voice control
  • Analytics dashboard
  • Conversion tracking
  • Widget + API access
  • No credit card required
Start your trial

Starter

$19/month

  • 500 AI personalizations / month
  • 100 content atoms
  • Brand voice control
  • Presentation experimentation
  • Analytics dashboard
  • Conversion tracking
  • Widget + API access
Start with Starter

Pro

$79/month

  • 2,000 AI personalizations / month
  • 500 content atoms
  • Brand voice control
  • Presentation experimentation
  • What's working analytics
  • AI drafting + quality review
  • AI analytics insights
  • Content gap detection
  • Email support
Start with Pro

Enterprise

Custom

  • Unlimited AI personalizations
  • Unlimited atoms
  • Bring your own Anthropic key
  • Multi-workspace
  • Priority support + SLA
  • Bespoke contracts
Contact sales

AI assemblies are cached. Once Spectare builds an experience for a visitor intent pattern, every matching visitor gets it instantly at no extra cost. Most orgs serve far more visitors than their monthly limit suggests.

Ready to build?

Start your 14-day trial. No credit card required.

Create your workspace