WordPress personalisation for venue websites
Spectare is a WordPress plugin for venue and event sites. It reads how each visitor arrived and assembles your page for them, from content you write once. No cookies, no profiles, no training period.
And it proves it: lift measured against a live holdout, so you only keep what earns its place.
Live demo
This homepage just assembled itself for you. Here is what Spectare read:
This page was assembled from that read. No cookies, no stored profile.
The difference
A family and a season-ticket holder aren’t a segment. Assembly decides for this visitor, now.
The old way, segmentation
Sorts your visitors into a few fixed buckets, if you can even define them, and shows everyone in a bucket the same homepage.
The Spectare way, assembly
Reads this visitor’s signals in the moment and assembles their page from your venue’s content library. Every visit is its own decision.
Don’t take our word for it
Type a question the way a visitor would. Watch the page assemble an answer from Spectare’s own content, live.
How it works
Add the Spectare plugin to your WordPress site and paste your key. No developer, no rebuild.
A family from a half-term search, a member from your newsletter: Spectare reads how they arrived, live. No cookies, no profiles.
The right content for that visitor arrives in the page itself. Familiar visits instantly, new ones in moments.
Every booking and enquiry teaches it which content earns its place, for which visitor.
Installs in minutes
Install from WordPress.org, add a Spectare block where you want the page to adapt, and keep your theme and your content. No new site, no developer.
WordPress plugin on WordPress.org →<!-- Install the WordPress plugin, then add zones
to any page or post in the block editor or as shortcodes -->
[spectare_zone zone="hero"]
[spectare_zone zone="body"]
[spectare_zone zone="proof"]
[spectare_zone zone="cta"]
<!-- Set your API key in Settings > Spectare.
Each zone renders personalised content server-side.
Page caching is bypassed automatically. -->Readable by agents
Buyers research through AI assistants now. Everything you publish is theirs to read too.
A curated map of your library, current as you edit. Your facts, in your words, in a handful of fetches.
Published atoms as machine-readable data at /api/content. Never drafts, never internals.
An agent recommending you can send its user to a page assembled for exactly what they asked.
Analytics
Every conversion records what the visitor actually saw, and the evidence feeds straight back into what gets shown next.
See analytics →Assembled for you
Most websites show every visitor the same thing. A product marketer lands on your homepage and gets the same experience as a software engineer, an agency head, or a first-time buyer. Spectare changes that silently, without asking anyone anything.
You write your content once, broken into focused building blocks. When a visitor arrives, Spectare reads their referrer URL, UTM parameters, page context, and browsing history from previous visits, classifies their intent, and assembles the experience most likely to resonate with them. A marketer sees outcomes, ROI, and ease of rollout.
A developer sees architecture, integration time, and performance benchmarks. A visitor who spent time on your pricing page last week is automatically treated as consideration stage when they return, even with no UTM attached.
The same content library, assembled into a different experience for every person. No rules to write. No variants to maintain. No A/B test periods to wait through.
Built for your venue
Install the plugin, place a block where the page should adapt, keep your theme. No new site to maintain.
Personalises from the first visitor. Every claim after is measured against a live holdout, so you only keep what earns its place.
No cookies, no visitor profiles. Intent is read from the visit itself and forgotten, clear of consent-banner headaches.
14-day trial, no credit card. Upgrade when you’re ready.
Trial
$0 for 14 days
Starter
$19/month
Pro
$79/month
Enterprise
Custom
Assemblies are cached: matching visitors are served instantly at no extra cost, so most sites reach far more visitors than the limit suggests.
Start your 14-day trial. Install the plugin, no credit card required.
Start free trial