Terms of Service
Last updated 17 September 2026. These terms govern your use of Spectare, the website personalisation service at spectare.ai. By creating a workspace or using the service you agree to them. They are written to be read, not skimmed past.
The service
Spectare personalises pages on your website. You write content as atoms, place slots or zones on your pages, and Spectare classifies each visitor's intent and fills those slots with the most relevant content, measuring the result against a live holdout. The service includes the admin dashboard, the APIs, the WordPress plugin, the script tag, and the MCP server.
We improve the service continuously. Features may change, and we may add, alter, or retire functionality. Anything that materially reduces what a paid plan includes will be communicated before it takes effect.
Your account
You need an account to run a workspace. Keep your credentials and your workspace API key secret; you are responsible for activity under them. You must be authorised to accept these terms for the organisation you sign up on behalf of.
Plans, billing, and trials
Paid plans are billed monthly through Stripe at the prices shown on the pricing page. The metered unit is a personalization: one AI-built page for a new visitor intent. Cache hits are not metered. Plan limits for personalizations and atoms are enforced as described on the pricing page.
The free trial runs 14 days and needs no card. You can cancel a paid plan at any time and it remains active until the end of the paid period; we do not offer refunds for partial months. If a payment fails and remains unpaid, we may downgrade or suspend the workspace after reasonable notice.
Your content
Your atoms, your imported pages, and your workspace configuration are yours. You grant us the licence needed to store, process, and serve that content through the service, including processing it with AI models to classify visitor intent, assemble pages, and generate drafts you review. We claim no other rights over it. Export it or delete it whenever you like; deleting your workspace deletes its content as described in the privacy policy.
You are responsible for what your content says: that you have the rights to publish it, that it is lawful, and that claims in it are accurate. Spectare arranges your content; it does not fact-check it.
Acceptable use
You agree not to use the service to:
- publish content that is unlawful, deceptive, or infringes someone else's rights;
- attempt to identify, profile, or track individual visitors through the service, which is built specifically not to do that;
- probe, overload, or disrupt the service, or access another customer's workspace or data;
- resell the service as your own without an agreement with us (agency use across client sites is fine and encouraged).
We may suspend workspaces that breach these rules, with notice where practical.
Our stuff
The service, its software, its design, and its documentation are ours or our licensors'. These terms give you a right to use the service, not a licence to copy it. The open parts of our client code (the script tag, the React package, the WordPress plugin) are governed by their own published licences.
Availability and support
We run the service carefully but do not promise uninterrupted availability on self-serve plans; there is no SLA unless one is agreed in an Enterprise contract. When personalisation is unavailable your pages fall back to the default content you placed, by design. Support is by email at [email protected] and we aim to respond within two business days.
Liability
To the fullest extent the law allows: the service is provided as-is; we are not liable for indirect or consequential losses, or for loss of profits, revenue, or data; and our total liability arising from the service in any 12-month period is capped at the fees you paid us in that period. Nothing in these terms limits liability that cannot lawfully be limited.
Ending things
You can stop using the service and delete your workspace at any time. We may terminate or suspend a workspace for material breach of these terms, or retire the service entirely with at least 90 days' notice to paying customers, in which case unused paid time is refunded pro rata.
Changes and the rest
We may update these terms; material changes will be notified to account holders by email or in the dashboard before they take effect, and continued use after that is acceptance. These terms are governed by the law of England and Wales, and disputes belong to its courts. If part of these terms is found unenforceable, the rest still stands.
Questions: [email protected].