AI engine

What Claude does inside Spectare

Intent classification, atom assembly, content drafting, and quality control. All automated. All running on Claude.

Your website, reassembled for every visitor

Spectare reads intent the moment someone arrives and builds them a personalised experience from your existing content. No extra pages to maintain, no developer tickets, no guesswork.

The personalisation engine

Runs automatically on every visit. No configuration required.

01

Classify

Claude reads session signals: referrer, UTM params, page context, and visit history. It classifies intent type, audience, and buying stage.

02

Select and assemble

Claude picks the atoms that best match the visitor. The co-conversion graph adjusts supporting slots based on what has historically worked.

03

Deliver and learn

Content streams into your slots in under 200ms. Conversion events feed back into future assembly decisions automatically.

Visitor intent classification

All plans

Claude reads referrer, UTM params, page context, and visit history on every request. It classifies intent type, audience segment, and buying stage in real time before your page finishes loading.

Accurate personalisation from visitor one. No training period, no segments, no historical data required.

AI-powered atom assembly

All plans

Claude selects 3 to 5 atoms from your library that best match the visitor's intent, audience, and stage. The co-conversion graph then adjusts supporting slots based on what has historically worked alongside the primary atom.

Every visitor gets a page built specifically for them. Not a variant built for a segment.

AI authoring tools

Tools that help your content team move faster and ship better atoms.

AI atom drafting

Pro

Describe an atom in a sentence. Claude generates the type, title, content, audience, stage, tags, and intent keywords automatically. Everything is editable before you save.

From blank page to ready-to-review atom in 30 seconds. The bottleneck moves from writing to editing.

Automated quality review

All plans

When an atom is submitted for review, Claude Haiku checks it for formatting and length, changelog or before-and-after framing, internal detail that should not be public, missing key stats on feature and pricing atoms, and incomplete metadata. Re-running the review on demand is a Pro feature.

Catch weak atoms before they go live. Issues surface inline on the atom list without opening the editor.

Content gap detection

Pro

Spectare identifies intent patterns that qualify frequently but where no well-matched atom exists in your library. Gaps are surfaced in the analytics dashboard.

Know exactly what to write next. No guesswork about where the gaps are.

Split agent

All plans

Claude Haiku reviews long published atoms for multiple distinct claims and suggests how to split them into focused single-claim atoms. Run manually from the admin.

Keep your library precise as it grows, without a manual editorial review of every atom.

Starter atom generation

All plans

When a new workspace is created, Spectare generates 10 draft atoms seeded from your organisation name, covering the key content types.

Start with a working content library, not a blank admin.

New atomDraft with AI
Describe what this atom should cover:
An FAQ answering whether Spectare works without existing traffic, for someone who just signed up and has no visitors yet
draft ready
typefaq
audiencedeveloper
stageawareness
tagscold-traffic, setup, onboarding
Spectare works from visitor one. It classifies intent from the signals available in the current session: referrer, UTM params, and page context. No prior traffic is needed and there is no training period...

AI drafting available on Pro

Every visitor gets a different experience

Most websites show every visitor the same thing. A product marketer lands on your homepage and gets the same experience as a software engineer, an agency head, or a first-time buyer. Spectare changes that silently, without asking anyone anything.

You write your content once, broken into focused building blocks. When a visitor arrives, Spectare reads their referrer URL, UTM parameters, page context, and browsing history from previous visits, classifies their intent, and assembles the experience most likely to resonate with them. A marketer sees outcomes, ROI, and ease of rollout.

A developer sees architecture, integration time, and performance benchmarks. A visitor who spent time on your pricing page last week is automatically treated as consideration stage when they return, even with no UTM attached.

The same content library, assembled into a different experience for every person. No rules to write. No variants to maintain. No A/B test periods to wait through.

  • Intent classification on every visit

    Spectare reads referrer URLs, UTM parameters, and session context to understand who each visitor is before a single component renders.

  • One content library, unlimited experiences

    Write your content once as focused building blocks. Spectare decides which blocks each visitor sees.

  • No questions asked of your visitors

    Personalisation happens silently. Visitors never fill out a form or identify themselves.

  • Conversion history shapes future assemblies

    Every recorded conversion tells Spectare which atoms worked for which audience, so the system gets sharper over time.

  • Live from the moment you publish

    Add a new atom and it is eligible for matching immediately. No deploy, no code change, no pull request.

Ready to try the AI engine?

14-day trial. No credit card. AI drafting and quality review are included on Pro.