Set once in Workspace Settings
CTA destination
Claude (headline, subheading, label)
Copy generated by
16:9 with dark gradient overlay
Image aspect ratio
Separate overlay-tagged pool in media library
Image pool
Spectare now guarantees that your hero zone always carries a call-to-action, regardless of whether you have uploaded a hero image. When a hero image tagged for overlay is present, Spectare assembles an ImageCtaHero with a personalised headline and a button pointing directly at your conversion goal page. When no image is available, the engine falls back to a text HeroStatement that fills the same zone and still surfaces the CTA, so no visitor ever lands on a page without a clear next step.
The CTA destination is set once in your workspace settings as the Primary CTA URL, and every component that carries a button, whether the image hero or the text hero or the CTA strip at the bottom of the page, uses that same URL automatically. Clicking any of those buttons registers as a conversion event, which feeds directly into Spectare's learning loop and sharpens future assemblies for that audience.
This means you can launch a fully personalised, conversion-tracked page before your design team has finished the hero artwork. The text hero fills the zone on day one, and the visual hero drops in the moment an image is ready, with no code change required on your end.
This is one atom from the Spectare content library. Spectare assembles the right atoms for each visitor in real time, based on who they are and how they arrived.