Write copy in your own voice not ours

Spectare writes and assembles content on your behalf, but your brand has a voice that is entirely its own. Brand Voice lets you set a plain-English tone instruction directly inside your workspace settings, and every piece of AI-generated copy Spectare produces will follow it. Tell Spectare to be direct and data-led, warm and conversational, or precise and technical, and the assembly engine applies that instruction every time it writes a headline or call to action.

The setting lives in Settings > Workspace and requires no developer involvement to change. Your content team can update the tone for a product launch, a seasonal campaign, or a new audience segment, and the change takes effect on the next page assembly without touching a line of code.

Brand Voice applies to the components that carry the most persuasive weight on a page: HeroStatement and CtaStrip. These are the components where a generic or off-brand word choice is most visible and most costly. Because Spectare already personalises these components per audience and buying stage, pairing them with a consistent brand tone means every visitor sees content that is both relevant to them and recognisably yours.

Teams managing multiple workspaces can set a different brand voice per workspace, so an agency running several client sites or a company with distinct product lines can keep each brand sounding like itself without any crossover.