Atoms / Library
126 published atoms, grouped by topic. Each one is assembled for the right visitor at the right moment.
Also available as machine-readable JSON for LLMs and agents: /api/content
Will assistants replace our website?
The honest answer is no, and the useful answer is that the question is slightly wrong. Assistants are becoming another front door: a place …
What Spectare stores and what it deliberately does not
Spectare does not set any cookies on visitors to spectare.ai. The analytics that run on the marketing site are cookieless, so no consent ban…
Experimentation questions answered
Does experimentation affect every visitor? Only the proportion you set. If the exploration rate is 10%, nine in ten visitors see the proven …
Default atoms are plural and serve as your measured control
Default atoms are the content Spectare shows when a visitor arrives with no detectable intent signals: no UTM parameters, no referrer URL, n…
How agents hand off visitors
Agents interact with Spectare in three sequential steps. First, the entry point: your site serves an llms.txt file that maps what you publis…
Does a changing programme break it?
No, because content can carry the dates it is true between. A venue's content is dated by nature. A production runs for three weeks. An exh…
Compatible with caching plugins
Yes. Spectare fills slots via JavaScript after the page loads, so it is unaffected by page caching. WP Rocket, W3 Total Cache, WP Super Cach…
Is this a project, or a tool?
A tool. The distinction matters because most personalisation reaches you as a programme: a platform decision, an implementation partner, a d…
Do we need our web agency?
For a WordPress site, no. Installing is the same three steps as any other plugin, and putting a personalised section on a page is a shortcod…
How is this different from A/B testing?
An A/B test asks which version of a page is better on average. Personalisation asks a different question: which version is better for the pe…
Do I have to rebuild my site?
No, and if a personalisation tool requires that, it is worth asking why. Your pages stay where they are. You choose the spot where content …
Does this work with my ecommerce platform?
If your storefront runs JavaScript, yes. Spectare is one script tag and a few markers in your templates saying where content may vary. It do…
Will personalisation change what it earns?
Honestly, it depends on two things, and one of them is you. The first is traffic. Personalisation works on patterns, and patterns need volu…
Does personalisation ever hide our access information?
No, and this is worth being precise about because it is the right thing to ask. Personalisation here decides which of your content leads an…
Will Spectare work with our UTM parameters?
Yes. Spectare reads UTM source, medium, campaign, and term automatically when a visitor arrives. You do not need to configure anything. A v…
How Spectare works, for developers
The how-it-works page covers the full request flow: how visitor signals are collected, how intent is classified, how atoms are selected from…
Who writes the first atoms?
You do not have to. Give your website's URL when you create your Spectare workspace and Spectare reads your existing pages in the background…
Outages and plan limits
Spectare is hosted on Google Cloud Run with automatic scaling and no cold-start delays. If it is ever unreachable, your site falls back grac…
Which platforms does Spectare support?
WordPress is fully supported. Install the Spectare plugin, which adds the tracking script to your header automatically and unlocks the Spect…