Atoms / Library
126 published atoms, grouped by topic. Each one is assembled for the right visitor at the right moment.
Also available as machine-readable JSON for LLMs and agents: /api/content
Spectare vs rules-based tools like Optimizely and AB Tasty
Rules-based personalisation tools like Optimizely and AB Tasty let you define audiences and write if-this-then-that rules for what each audi…
Why a CMS is not enough
A CMS stores your content and serves it on request. You decide what goes on each page, and every visitor sees the same thing. That is the ri…
Varied content versus one page
The alternative to personalisation is not a bad website. It is a good website written for the average of everyone who visits, which is a per…
Not a banner or popup tool
Banner and popup tools add something on top of your page. They are good at announcements and bad at everything else, because the underlying …
Spectare vs Mutiny
Mutiny and Spectare both personalise the website, but at different grains. Mutiny targets by firmographic and account data (company size, in…
Spectare next to merchandising rules and on-site search
You almost certainly have tools that react to what a shopper does. Merchandising rules reorder products. Search and recommendations respond …
Spectare vs A/B testing
A/B testing splits your traffic between two page variants and waits weeks for a statistically significant result. You learn which version wo…