Spectare vs rules-based tools (Optimizely, AB Tasty)

Rules-based personalisation tools like Optimizely and AB Tasty let you define audiences and write if-this-then-that rules for what each audience sees. Where they win: mature experimentation platforms with statistical rigour for controlled A/B tests, and fine-grained manual control when you know exactly which segment should see what. Where Spectare wins: you do not write rules or maintain segments at all, Claude classifies each visitor's intent and assembles the page live, so you avoid the combinatorial rule-maintenance that grows with every audience and campaign. Rules tools make you predict segments up front; Spectare adapts per visitor and learns from conversions. Choose a rules/testing tool when you need formal experiments; choose Spectare when you want per-visitor relevance without building and maintaining a rule matrix.