Client-side personalisation re-qualifies on every session, so a returning visitor is always treated as a fresh signal.
Campaign visitors always re-qualify rather than reusing a token from a prior non-campaign session, because UTM parameters are part of the stored key.
There is no persistent state between visits.
This is one atom from the Spectare content library. Spectare assembles the right atoms for each visitor in real time, based on who they are and how they arrived.