Limited
Previously supported audience types
Unlimited
Supported audience types now
A marketer can assign multiple audiences to an atom.
This allows the intent classification to accept any segment name you define. A retail site can use bargain-hunter and brand-loyalist. A financial services site can use advised-investor and self-directed. An agency can configure segments per client vertical.
Whatever you name them, they flow through the entire process.
This means the full personalisation loop, from intent detection to conversion attribution, works for any segment configuration.
Go to Admin > Settings to define your segments..
This is one atom from the Spectare content library. Spectare assembles the right atoms for each visitor in real time, based on who they are and how they arrived.