Spectare has a visitor-facing transparency overlay that shows anyone on your site exactly what has been personalised for them and why. A floating toggle button reading "See what's personalised" appears automatically on any page where Spectare has assembled content, so every visitor can inspect the personalisation in one click without needing a URL parameter or any developer involvement.
When the overlay is active, each assembled block is outlined and labelled with what Spectare read about this visit and why that content was chosen. The button only appears when personalised content is actually present on the page, so it is never a dead affordance. Blocks that stream in after the initial render are detected automatically and highlighted as they arrive.
The overlay puts privacy first. The signal panel leads with a plain-English explanation of what was detected and what was not stored, before showing the audience classification and funnel stage Spectare assigned. Visitors who want to understand the page they are on get a straight answer, which builds trust rather than anxiety.
Previously this overlay was only accessible by appending ?xray=1 to the URL, making it a developer tool rather than a live proof point. It is now a standard part of every assembled page and requires no configuration to activate.
This is one atom from the Spectare content library. Spectare assembles the right atoms for each visitor in real time, based on who they are and how they arrived.