Spectare now includes a visitor-facing transparency overlay that shows anyone on your site exactly what has been personalised for them and why. Append ?xray=1 to any personalised page URL and a panel appears highlighting every personalised zone on the page, the intent classification Spectare assigned to that visit, and the live signals it read to reach that conclusion.
For teams who want to build visitor trust, this is a direct answer to the question buyers increasingly ask: is this page showing me something different? Rather than keeping personalisation invisible, you can invite prospects to see how it works. The overlay makes the case for you, showing in plain language that Spectare operates without cookies and without storing any visitor profile.
Visitors who arrive cold, with no signals Spectare can read, see an honest fallback message rather than a false impression of personalisation. That means the overlay reflects reality at every stage of a visit, not just when signals are present.
The overlay is flag-gated so you can reveal it deliberately, for example in a sales demo, a conference talk, or a trust-focused landing page, without switching it on for every visitor by default.
This is one atom from the Spectare content library. Spectare assembles the right atoms for each visitor in real time, based on who they are and how they arrived.