Silent intent detection plus explicit visitor input

Spectare works out who each visitor is the moment they arrive, without asking anything. It reads the referrer, UTM parameters, the page they landed on, and any earlier pages from the session, then Claude classifies the visitor's likely role, buying stage, and intent type. On Spectare's own server-rendered pages this happens before the page is sent, so the personalised content is inlined into the initial HTML, before any JavaScript runs.

The classification is cached by signal pattern, so a repeat pattern skips the AI call and resolves in milliseconds. Nothing about the visitor is stored: no tracking cookies, no saved profiles. Every classification is fresh, session-only, used immediately, then discarded.