1 Hour
Store Expiry
During visitor qualification, traits are derived from the signal pattern itself, not from any visitor identifier.
If two visitors arrive with identical UTM parameters and the same referrer, they share a stored intent classification, but that classification contains no personal information about either of them.
This store is kept for up to a week, refreshed whenever your settings change, regardless of how many visitors have matched it.
This is one atom from the Spectare content library. Spectare assembles the right atoms for each visitor in real time, based on who they are and how they arrived.