Patterns cached, people never

Visitor identity is never stored. Session signals such as referrer URL, UTM parameters, and the page they landed on are used to classify intent, and the classification happens entirely from those signals without any identifier attached to the person who sent them. The only thing Spectare remembers between visits is a page-visit history written into the visitor's own browser. That history never leaves their device and is never sent to Spectare servers.

The latency cost of this classification is under 200 milliseconds. That ceiling applies to every personalisation request regardless of the number of signals present, so there is no trade-off between richer context and page speed.

Because no visitor identifier is ever recorded, two people who arrive with identical signals are treated identically. There is no profile to merge, no cookie to rotate, and nothing to delete if someone asks. The privacy model is a consequence of the architecture rather than a policy layer added on top of it.