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Site and assistants
Surfaces served
A growing share of buying research never touches your website. Someone asks an assistant what tools exist, what they cost, and which one fits, and the assistant answers from whatever it could scrape.
Spectare changes what the assistant has to work with. Connected to your workspace, it can request a page for the person asking, and in assistants that support interactive apps that page renders inside the conversation itself: your headline, your comparisons, your numbers, with working links back to your site.
The content is the same library of atoms that personalises your website. Nothing is written twice, and nothing is shown to an assistant that a visitor could not read themselves. When your team updates an atom, every surface updates with it.
Connecting is explicit today: you or your team add the workspace to an assistant, and reaching an assistant's wider users runs through its app directory, listing by listing. The alternative is letting a scraper summarise you. Given the choice between the assistant quoting its guess and quoting your page, this is the version of your product you would rather it described.
This is one atom from the Spectare content library. Spectare assembles the right atoms for each visitor in real time, based on who they are and how they arrived.