Atoms / Library

featureintentpersonalisationfitclassification

Spectare now recognises when a visitor is checking whether it fits their setup

Spectare has added a dedicated intent type for visitors who are checking whether the platform suits their stack, team, or use case. Previously, questions like "does this work with WordPress" or "is this built for agencies" were absorbed into a general catch-all category, which meant the visitor received generic explanatory content rather than something directly relevant to their situation. That friction is now gone.

When a visitor signals this kind of evaluation, Spectare classifies their intent as fit and assembles content specifically chosen to address platform suitability. The right atoms, the ones covering integrations, supported stacks, or audience-specific use cases, are now surfaced at exactly the moment the visitor is weighing whether to continue.

The classification uses a priority order: a visitor's typed question is the strongest signal, followed by the page they are on, then campaign and referrer data. A pricing page visitor gets pricing content; a visitor who types an agency question gets fit content. The system no longer defaults to explanation when a more specific intent is clearly present.

For teams managing their atom library, nothing changes in how atoms are authored or tagged. The new fit type is available in the admin preview tool alongside the existing types, so you can test exactly what a platform-evaluation visitor will see before any real traffic arrives.

This is one atom from the Spectare content library. Spectare assembles the right atoms for each visitor in real time, based on who they are and how they arrived.