Spectare lets you define exactly how Claude should write. Set your brand voice once in Settings and it applies to every headline and CTA Claude generates, regardless of the visitor or page.
Write it as a short instruction: tone, sentence length, things to avoid, words you never use. Claude follows it precisely.
What it covers
Claude writes two things in every assembly: the HeroStatement headline and subheading, and the ImageCtaHero headline and CTA label. Everything else comes directly from your atoms, unchanged.
Why it matters
Personalisation without voice control produces generic output. With brand voice, every visitor gets a tailored experience that still sounds like you.
This is one atom from the Spectare content library. Spectare assembles the right atoms for each visitor in real time, based on who they are and how they arrived.