Set up conversion goals and track revenue in Spectare

Open the Spectare admin, go to Settings, and select the Tracking tab. Click Add goal to create your first conversion goal. Give it a name that will appear in your analytics, then choose a goal type. The type determines how conversions are grouped in reports: pageview, signup, lead, purchase, upgrade, and download each stay separate, so a booked demo and a completed purchase never blur into a single number.

For purchase goals, Spectare can also capture the order value directly from the page. Point a CSS selector at the element that displays the order total, set a default currency, and Spectare reads the amount when the conversion fires. No custom events or data-layer changes are required on your end.

Once revenue capture is active, your analytics show revenue broken down by audience segment and funnel stage, not just conversion counts. You can see whether your developer-targeted content is generating more revenue than your marketing manager track, or whether awareness-stage atoms are contributing to purchase value further down the journey.

Conversion tracking works across URL pattern goals and JavaScript event goals. URL patterns suit any flow with a distinct confirmation page, such as an e-commerce thank-you page or a post-signup landing screen. If the browser URL changes to something unique after the action completes, a URL pattern is the simpler path.