Go to Settings > Workspace and find the Brand voice field. Write a short paragraph Claude will treat as a standing instruction.
What to include
- Tone: direct, warm, formal, technical, conversational - Sentence style: short and punchy, or longer and considered - Things to avoid: jargon, superlatives, passive voice, specific words your brand never uses - Who you are talking to: if your audience is always technical, say so
Example
"Direct and confident, never salesy. Short sentences. Speak to professionals who value their time. Avoid jargon, buzzwords, and the word 'leverage'. Never use exclamation marks."
What it affects
Brand voice applies only to Claude-written components: HeroStatement and ImageCtaHero. Your atom content is never rewritten. Leave the field blank to use Claude's default tone.
This is one atom from the Spectare content library. Spectare assembles the right atoms for each visitor in real time, based on who they are and how they arrived.