Set a different CTA destination for each funnel stage

Spectare now pairs every CTA button's label with its destination, picking both based on the visitor's audience and funnel stage. Previously, one Primary CTA URL was injected into every hero and strip across your site, regardless of what stage the visitor was at, so a button labelled "See how it works" could silently point at your signup form. That mismatch is fixed.

To use stage-aware CTAs, go to Workspace Settings and open the Actions section. For each action you define, you write the label your visitor will read and the URL they will land on, then tag it with the audience and stage it is meant for. When Spectare assembles a page, it picks the action that matches that visitor and passes both halves to the component, so the label and the destination always belong together.

The flat Primary CTA URL still works as a fallback. If no action matches the visitor's audience and stage, the URL from your settings pins the destination and the AI-written label stands. You do not need to define actions to keep your site working, but defining them gives you full control over what every button says and where it goes.

Changes take effect on the next page assembly. Because the CTA is resolved at serve time rather than baked into cached assemblies, you do not need to clear your cache when you update an action.