Admin > Workspace Settings > Primary CTA URL
Location
Per workspace, independent across brands
Scope
On the next assembled page request
Takes effect
Open Workspace Settings in your Spectare admin and scroll to the Primary CTA URL field. Paste the destination you want every CTA button to point to, whether that is a demo booking page, a free trial signup, or a contact form. Spectare writes that URL into every component that carries a button, so you never need to update individual atoms when your conversion destination changes.
The setting now applies across all three funnel stages. Spectare widens the eligibility of your CTA strip component to cover awareness, consideration, and decision visitors alike, which means a first-time visitor who arrives with no prior intent signal will still see a clear call-to-action at the bottom of the page. The same URL also powers the button on your hero zone, whether the hero is an image with an overlay or a plain text headline, so every path through the page leads to the same conversion event.
Because every button click fires the same conversion goal, your analytics are clean and consistent. The What's Working view can attribute each conversion to the exact atom arrangement that produced it, and Spectare's learning loop uses that signal to favour the combinations that drive the most clicks over time. One field in settings does the work of coordinating an entire site worth of CTAs.
This is one atom from the Spectare content library. Spectare assembles the right atoms for each visitor in real time, based on who they are and how they arrived.