What this costs, and what it replaces

Starter is $19 a month for 500 personalisations. Pro is $79 a month for 2,000, and adds AI drafting, gap detection and analytics summaries. There is a free tier of 50 a month to try it on a real page, with no card. No minimum term, no implementation fee, no seat licences.

A personalisation is one page built for one visitor. Repeat patterns are served from cache and cost nothing, so the number you pay for is closer to the variety of your traffic than its volume.

The cost that usually matters more

Not the licence, the people. Personalisation normally means a landing page per campaign: someone designs it, someone builds it, someone keeps it current, and it is quietly abandoned when the campaign ends. That work does not appear on a software invoice, which is precisely why it is expensive.

Spectare replaces the variants rather than the page. Your team writes the content once and it is reused across every visitor it suits, so the maintenance does not accumulate campaign by campaign.

What you can stop paying for

The agency retainer for campaign landing pages, and the split testing tool you rarely run long enough to reach significance on.