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howtowordpressintegrationzone-blockslot-blockgutenbergseo

Using Spectare on WordPress with Zone blocks and client-side slots

hero, body, proof, cta

Zone types available

one afternoon

Setup time

Install the Spectare plugin by downloading it from spectare.ai and uploading it via Plugins, Add New, Upload in your WordPress admin. Activate it, then go to Settings and paste your workspace slug. To enable Zone blocks, also paste your API key on the same settings screen.

In Gutenberg, add a Spectare Zone block wherever you want personalised content. Choose a zone name from hero, body, proof, or cta. Zone blocks render personalised content directly into the HTML at first paint, so there is no shimmer and search engines see the content. If you prefer not to supply an API key, or if the page is served from an aggressive cache, use a Spectare Slot block instead. Slot blocks fill client-side after the page loads.

Finish by going to Settings in your Spectare admin and adding your conversion URL pattern to activate tracking. From that point, every visit teaches the platform which content works best for which visitor.

The plugin can also publish an llms.txt file on your domain built from your atom content, so AI assistants can discover your site and send visitors to a personalised page.

This is one atom from the Spectare content library. Spectare assembles the right atoms for each visitor in real time, based on who they are and how they arrived.