Guides / WordPress, for marketers

Content on your WordPress site

Once your developer has the plugin installed, running Spectare on WordPress does not change how you write or manage content. It gives you one extra option: starting from the pages you already have instead of a blank library.

What stays the same

You write and review atoms in the Spectare admin exactly the way you would on any platform: atom types, audience and stage tagging, the draft to published workflow, images. None of that changes on WordPress. See the content guide for the full set of writing rules and the review workflow.

Getting a head start

You do not have to write your first atoms from scratch. Spectare can read your existing WordPress pages and draft a starting library from them, in two ways:

at signup

Your site's URL was given at signup

no action from you

from the plugin

Settings, Spectare Import

scan any time your site changes

Draft atoms, ready for you to review

Both land as drafts in the same review queue you already use.

For the full mechanics, limits, and troubleshooting, see importing your existing content.

Reviewing imported drafts

An import never publishes anything on its own. Every atom it produces arrives as a draft in your normal review queue, alongside anything written by hand. Open one and you will see exactly which page it came from and the sentence it was grounded in: read that against the original before you approve it.

Atom arrives as a draft

Source page and grounding quote attached

check the claim against the original

You add audience, stage, and a key stat

Approved, then published

only when you say so

The same states as anything you write by hand. See the content guide for the full workflow.

Keeping your library current

Only published pages are ever read, and each scan covers what exists at the time you run it. When you publish a new page, or add one to a menu, run the plugin scan again to bring it in. Nothing is re-imported automatically; a fresh scan is how the library catches up with your site.

Where your content appears

Your developer places two kinds of blocks on your pages. What fills them is decided by Spectare per visitor from your published atom library, the same content you are writing and reviewing here. The block placement and caching setup are a developer concern; see the WordPress developer guide if you need to point them at it.

Slots

fill in after the page loads

Zones

already rendered when the page arrives

Either way, the content itself comes from the same atom library you write and review.

Start writing

Open your Atoms library in the Spectare admin and review what is already there.