Not all components on your personalized page are treated the same way. Two of the nine available component types are written entirely by Claude in your brand voice: HeroStatement and ImageCtaHero. These are the only pieces where Claude adds new copy tailored to your visitor. The other seven component types, including StatGrid, FeatureList, TestimonialCard, ComparisonTable, CodeBlock, AtomCard, and CtaStrip, are assembled directly from the atoms you've already created. Your original words reach your visitor exactly as you wrote them. Claude's role in these seven components is purely editorial and curatorial; it selects which of your atoms fit this moment, but it doesn't modify or rewrite your content.
This is one atom from the Spectare content library. Spectare assembles the right atoms for each visitor in real time, based on who they are and how they arrived.