An afternoon
Typical setup
A developer installs the plugin or the script tag once and connects the client's atom library. From that point the client's marketing team writes and edits content in a plain editor, with no further code. A typical client site is live with personalised pages in an afternoon, not a multi-week project, so the setup cost does not eat the engagement.
This is one atom from the Spectare content library. Spectare assembles the right atoms for each visitor in real time, based on who they are and how they arrived.